The concept of the creative advertising image is to be fun and proactive. The Nutella brand personality is to bring people happiness and enjoyment while they are eating the spread. The visual is presenting a hazelnut which is the main ingredient of Nutella to become a character who is surfing on the bread spread with joy. To create the realistic effect, the hazelnut is added to the arms and legs, mouth and sun glass, and also the wave splashing effects successfully stimulate the action of surfing. In order to match the Nutella’s colour brand, the background is applied with red colour and the white surfboard is to make the contrast from the background and “Nutella wave”. The lighting shined from the top and focused on the surfing hazelnut to grab the viewers’ attention on reading the moment of joy.