Natha tries to provide either for artisans and market not only new forms, functions, and techniques but also value. This approach is carried out by still reflecting on local wisdom by redefining existing artifacts with a touch of design value so that it is expected to open new opportunities for craftsmen and create new market demand channels so as to promote significant differentiation that can add to the selling value of bamboo products. Natha tried to mix the expertise of the artisan's skills with Indonesia's endemic natural material by prioritizing the industrial system approach to accelerate the production process in order to keep the same quality consistency for each product.

Revitalization of bamboo craft artifacts in Indonesia needs to be done to increase the value of these products. Starting from separating the instruments contained from an artifact such as technique, form, material, or function, then each of these instruments is given a portion of the added value needed so that a new product can emerge based on the value of the existing artifact and have high authenticity value and survive